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australian party decorations
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible90.96avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.52–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£30K£30K/yr · 45K searches
Signals Low Review Barrier