48
aubergine
Skip itPrices mostly outside the sweet spot ($2.48–$7.60) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great142.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 40K searches
Price range
Bad£2.48–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100