60
artificial tree
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible£38.79avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£10.47–£100.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great375avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 181K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand