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64

artificial grass

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 71Conversion 16Competition 66Returns 98Price range 81Avg price 93Brand share 41Review moat 73Quality gap 80

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£22.08

avg listing price — sweet spot $15–$100

Price range

Great£3.93–£66.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good598.88

avg incumbent reviews — the moat a new listing must climb

Growth

Good+53.9%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good£284K

£284K/yr · 1.0M searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale