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artificial flowers
Launch itA $1.1M/yr market growing +4.0% this quarter with returns at 1.4% — clears our launch bar.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 3.8M searches
Review moat
Good714.6avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.18–£29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand