58
art supplies
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great£3.21–£69.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.96avg listing price — sweet spot $15–$100
Market size
Good£543K£543K/yr · 2.1M searches
Review moat
Okay2,576.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand