52
art set
Worth a lookShows low returns (0.5%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great£16.31avg listing price — sweet spot $15–$100
Price range
Good£3.32–£36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,630.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 119K searches