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Prices mostly outside the sweet spot ($2.22–$9.85) — this niche doesn't clear our bar today.

Market size 23Growth 17Conversion 91Competition 48Returns 99Price range 0Avg price 17Brand share 73Review moat 55Quality gap 22

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good1,311.15

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£92K

£92K/yr · 137K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.09

avg listing price — sweet spot $15–$100

Price range

Bad£2.22–£9.85

cheapest to priciest tracked listing — scored on the share inside $15–$100