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art folder
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good887.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.93–£24.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Market size
Okay£146K£146K/yr · 275K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch