51
arsenal mug
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great252.05avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£7.27–£27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.66avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 87K searches
Brand share
Bad93%top-5 brand share — brand-locked demand