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arch mirror
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£49.86avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good593.41avg incumbent reviews — the moat a new listing must climb
Price range
Good£11.05–£148.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£51K£51K/yr · 127K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.1%90-day search growth — must beat 0% to launch