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aran wool
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Great£1.27–£87.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good839.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 375K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch