56
aquarium plants live
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Review moat
Good729.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good£314K£314K/yr · 825K searches
Price range
Okay£3.45–£22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch