47
apron
Skip itPrices mostly outside the sweet spot ($5.08–$15.51) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good£575K£575K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,886.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Price range
Bad£5.08–£15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier