51
anti vibration mat
Worth a lookShows low returns (1.7%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.94avg listing price — sweet spot $15–$100
Review moat
Good1,073.43avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.28–£29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 130K searches
Signals No Dominant Brand