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anti slip rug underlay
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay£4.11–£24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£241K£241K/yr · 332K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,590.7avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier