50
ant
Worth a lookShows low returns (0.1%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good£2.57–£27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,724.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 210K searches