70
ant killer
Launch itA $1.4M/yr market growing +304.3% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible+304.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 968K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,226.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Price range
Okay£3.30–£19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
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