ant bait stations
Worth a lookShows demand growing +316.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+316.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Good£2.57–£27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,149.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Market size
Okay£134K£134K/yr · 96K searches