35
angel tree topper
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£5.56–£38.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Review moat
Good1,141avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£18K£18K/yr · 443K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier