45
analogue alarm clock
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,590.15avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Price range
Okay£5.37–£18.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£39K£39K/yr · 115K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch