40
aloe vera plant
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good996.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.75avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£8.27–£18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£44K£44K/yr · 113K searches