53
alcohol pens
Worth a lookShows low returns (0.8%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£21.21avg listing price — sweet spot $15–$100
Price range
Great£11.34–£61.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,499.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£118K£118K/yr · 236K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch