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afternoon tea stands
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-45.1% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great280.39avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Price range
Okay£5.68–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£161K£161K/yr · 405K searches
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand