31
advent candle
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good1,017.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.96–£20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.29avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 265K searches
Growth
Bad-79.1%90-day search growth — must beat 0% to launch