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adult colouring books for women
Skip itPrices mostly outside the sweet spot ($3.69–$13.10) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good656.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£239K£239K/yr · 498K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.75avg listing price — sweet spot $15–$100
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.69–£13.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand