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a5 sketchbook
Skip itPrices mostly outside the sweet spot ($2.31–$13.12) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,512.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay£137K£137K/yr · 222K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Price range
Bad£2.31–£13.12cheapest to priciest tracked listing — scored on the share inside $15–$100