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Skip itPrices mostly outside the sweet spot ($2.90–$12.24) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good809.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 76K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£5.23avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.90–£12.24cheapest to priciest tracked listing — scored on the share inside $15–$100