47
a4 sketchbook
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good975.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£116K£116K/yr · 188K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.75avg listing price — sweet spot $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.85–£17.78cheapest to priciest tracked listing — scored on the share inside $15–$100