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a4 frame
Worth a lookShows searches that convert (15.8% search→purchase), but soft demand (-5.6% this quarter) keeps it on the watch list.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£425K£425K/yr · 279K searches
Price range
Good£3.00–£30.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,763.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand