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a3 sketchbook
Skip itPrices mostly outside the sweet spot ($3.31–$15.48) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Market size
Okay£123K£123K/yr · 160K searches
Review moat
Okay3,753.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.31–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100