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a3 sketch pad
Skip itPrices mostly outside the sweet spot ($3.31–$15.33) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,976.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 65K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.31–£15.33cheapest to priciest tracked listing — scored on the share inside $15–$100