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Worth a lookShows searches that convert (14.6% search→purchase), but soft demand (-14.0% this quarter) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,153.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.21avg listing price — sweet spot $15–$100
Market size
Okay£102K£102K/yr · 76K searches
Price range
Bad£5.61–£17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand