44
a3 black card
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good779.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Price range
Bad£3.43–£18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£71K£71K/yr · 47K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch