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Worth a lookShows searches that convert (9.5% search→purchase), but a small market ($48K/yr) keeps it on the watch list.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£14.33avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.13–£25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,559.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 36K searches