49
a2 paper
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great297.64avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.60–£22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 68K searches