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a2 card
Skip itPrices mostly outside the sweet spot ($4.64–$13.91) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good511.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£45K£45K/yr · 58K searches
Price range
Bad£4.64–£13.91cheapest to priciest tracked listing — scored on the share inside $15–$100