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a2 art folder
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good540.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£4.72–£37.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 71K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand