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Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great302.72avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Price range
Okay£3.58–£19.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£94K£94K/yr · 83K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch