54
90th birthday decorations
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.60–$11.60) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good582.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 163K searches
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Price range
Bad£2.60–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand