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90 x 200 mattress
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£67.94avg listing price — sweet spot $15–$100
Price range
Great£8.48–£108.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,371.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£93K£93K/yr · 55K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Signals High Price