55
7.5 tog king size duvet
Worth a lookShows low returns (0.6%), but a deep review moat (9,707 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.56avg listing price — sweet spot $15–$100
Price range
Good£9.02–£30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£186K£186K/yr · 128K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,706.74avg incumbent reviews — the moat a new listing must climb