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50

40x60 frame

Worth a look

Shows low returns (1.3%), but soft demand (-22.8% this quarter) keeps it on the watch list.

Market size 39Growth 14Conversion 66Competition 43Returns 90Price range 62Avg price 70Brand share 54Review moat 38Quality gap 62

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Good£14.41

avg listing price — sweet spot $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£8.28–£25.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£196K

£196K/yr · 231K searches

Review moat

Okay2,666.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch