67
4.5 tog duvet king size
Worth a lookShows demand growing +258.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+258.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.49avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.86–£23.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£392K£392K/yr · 360K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad10,081.41avg incumbent reviews — the moat a new listing must climb
Signals Trending