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4.5 tog duvet double
Worth a lookShows demand growing +245.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+245.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.52avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good£325K£325K/yr · 249K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.97–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,659.88avg incumbent reviews — the moat a new listing must climb
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