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30th birthday decorations
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good703.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£362K£362K/yr · 710K searches
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Price range
Bad£2.68–£16.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand