51
20l bin
Worth a lookShows low returns (1.1%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£18.82avg listing price — sweet spot $15–$100
Price range
Good£4.86–£40.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,763.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 101K searches