35
20cm springform cake tin
Skip itSoft demand (-38.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Review moat
Great224.86avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£5.83–£16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£37K£37K/yr · 24K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier