35
20cm cake tins
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible64.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 53K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.83–£16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier