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Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Growth
Great+92.3%90-day search growth — must beat 0% to launch
Review moat
Great334.86avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Good£3.11–£29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.30avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£178K£178K/yr · 403K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality